LAIVA

A hotel identity shaped by art,
nature, and architecture.

Brand identity / Graphic designHospitality · Mexico

The idea / 03

Art, nature,
and a sense of place.

LAIVA San José brings together art, nature, and brutalist architecture in a hotel identity rooted in Mexico. Botanical illustration, warm color, and expressive typography connect the visual language to the character of its spaces.

Developed at DOS House, the project carries that identity through signage, stationery, guest touchpoints, and digital applications. My participation was in graphic design, alongside the studio’s creative and art direction team.

Scope: Brand identity
Wayfinding & print
Digital applications
Project: DOS House / 2025
Hospitality / Mexico
My role: Graphic design

01 / Art, nature, architectureIdentity · Visual language

02 / The identity, in placeWayfinding · Brand applications

03 / A connected guest experienceSpaces · Print · Digital

Project credits

Studio
DOS House

Creative direction
Susana Espitaleta Hoyos

Art direction
Daniel Arcila Salazar

Graphic design
Alejandro Yepes

Special thanks — Furniture team
Wabi Studio

Branding for LAIVA Hotels / 2025.
Originally presented on Behance.

View original project